"We are moving ahead with drafting an OTT regulatory framework, working in line with ATRC," said Mr Takorn. According to a report conducted by the Digital Advertising Association, advertising budget allocated to OTTs this year is expected to reach 14 billion baht, which is a 21% increase from 2017. In contrast, advertising budget allocated to TV stations have been plummeting since 2015, with total advertising budget via TV stations valued at 2 billion baht. In addition, the NBTC will set the agenda, with tax regimen as the main issue for Asean countries. Regarding tax in Thailand, he said the NBTC would cooperate with related agencies to enforce a levy on all OTT operators.

Source: Bangkok Post September 11, 2018 00:00 UTC